Frequently Asked Questions

SEO (Search Engine Optimization) service is a set of strategies and techniques used to enhance a website's visibility on search engines like Google. The goal is to help our clients achieve higher rankings in search results, thereby attracting more visitors and potential customers.

cmlabs' SEO service can assist you in various areas, including: 

• Traffic projections
• Competitor landscape analysis
• Keyword research
• Content strategy and recommendations
• Markup schema (advice and procurement)
• Latest SEO reports and analyses
• Content and editorial calendar
• Keyword position tracking, and much more. 

In essence, all SEO strategies we implement are tailored to meet the specific needs and goals of each client.

We employ fully white hat SEO strategies. We are committed to adhering to the guidelines and best practices recommended by search engines. Our approach focuses on creating quality content and providing a good user experience without using manipulative techniques, thus avoiding Google penalties that could harm your website's reputation in the future.

Absolutely! We offer service customization options to meet the specific needs of your business. You can discuss your goals and preferences with our marketing team to find the right solution

If the OKRs set at the start of the partnership are not met (applicable to clients who choose the SEO and SEO Article Writing Package with a minimum collaboration duration of 8 months), then: 

Phase 1: cmlabs will provide free SEO services for up to 3 months and free article writing at a rate of 5 articles per month. 

Phase 2: If cmlabs still fails to meet the OKRs within 3 months of the penalty period (during which SEO and Article Writing penalties have been applied), cmlabs will issue a refund to the client with the following conditions: 

• A 10% refund of the total SEO service fee for 2 months, if the project duration is between 8 to 11 months.
• A 20% refund of the total SEO service fee for 2 months, if the project duration is 12 months or more. 

In the event that technical issues arise during the collaboration that hinder the achievement of the OKRs:

• The SEO team will first communicate concerns and challenges to the marketing team, providing data as strong evidence to support the explanation of why targets cannot be met.
• The SEO team will submit new OKRs to the marketing team along with the necessary data.
• The marketing team will present the new OKRs and penalty scheme. - Open discussions regarding the penalty scheme will be held. 

Read more about the penalty provisions at cmlabs.

Yes, that is correct. If you terminate the cooperation contract before the end of the contract period, there will be consequences in the form of a penalty. This penalty will be applied if the termination occurs outside the provisions outlined in the Cooperation Agreement. The Cooperation Agreement includes specific points detailing conditions under which the contract can be terminated without penalty. Therefore, it is essential to understand and adhere to the terms of the contract to avoid unwanted penalties. We recommend reviewing the Cooperation Agreement and consulting further if you have any questions regarding these terms.

We understand that proper maintenance is key to keeping your website’s performance and visibility. Therefore, here are the details of the Scope of Work (SOW) you will receive with cmlabs' SEO service:

• A comprehensive audit of the current website with a list of recommendations for homepage optimization, including keyword optimization (focusing on highly targeted keywords). This service includes supporting SEO tools for reporting, such as Sequence Stats.
• Maintenance of Core Web Vitals, Page Speed, and URL Performance; providing tailored recommendations based on the client’s specific SEO conditions.

Certainly! At cmlabs, we have strategies to help improve conversion rates, although it's important to note that results cannot be guaranteed in the short term. SEO is a long-term endeavor, and here are some of our focuses in the first 3 months: 

• Technical readiness: In the initial phase, we will ensure that the technical aspects of your website are ready to support optimization. This includes checking the structure, speed, and security of the site to ensure it can be crawled and indexed easily by Google.
• Suggestion enablement: Once technical readiness is confirmed, we will provide recommendations on steps that can be taken to support lead generation. This may involve content adjustments, page optimization, and arranging elements that capture visitors' attention.
• Regular audits and optimization: We will conduct periodic audits to evaluate site performance. Based on audit results, we will optimize the elements we previously recommended, aiming to continuously improve the effectiveness of the strategies implemented.

Yes, we can help you activate a bilingual website. A bilingual site can present comprehensive company information and offer a personalized approach for each user, explaining what we can do for them in their native language. Currently, we can kick things off in English, and down the line, we’re ready to expand into other languages to reach even more audiences.

Yes, we can do that. However, please note that we cannot provide immediate results as we need to analyze user behavior, market trends, and relevant industry leaders in depth. Therefore, to achieve your targets, we recommend partnering with us for a minimum of 8 months (ideally one year), during which you will be entitled to our guarantees in accordance with the applicable terms and conditions.

SEO Services by cmlabs stand out due to our in-depth and detailed approach. We prioritize data-driven analysis and attention to detail, focusing on various aspects, including your products or services, business conditions, competitor analysis, and industry trends. Every recommendation we provide and best practice we implement is aligned with business standards and SEO guidelines. Additionally, cmlabs has experience working with a diverse range of companies across various industries, allowing us to personalize our SEO strategies.

cmlabs welcomes all niches and types of businesses. Therefore, we offer various tiers of SEO Service packages that you can choose based on your capabilities and needs. Feel free to ask our marketing team for details.

When dealing with technical issues in SEO, we understand that some challenges may be difficult to overcome. If your company has an internal web developer, they can usually identify and document technical problems to facilitate resolution. In this case, collaboration between our SEO specialists and your web development team is crucial. However, if your web developer cannot address the issues, cmlabs is ready to assist. We will make relevant technical fixes related to our SEO activities, such as page adjustments, page activations, site structure enhancements, blog category settings, and improvements in page speed and mobile-friendliness. In such scenarios, one of our ecosystems, Sequence, will be involved, and we may require admin access to your CMS.

Yes, you can choose only the SEO service without needing to select other services. We are flexible in customizing our offerings to meet your needs.

Absolutely! Each KPI and OKR will be agreed upon between cmlabs and the client. Generally, the KPIs and OKRs we focus on include organic traffic, impressions, clicks, and average keyword rank. We can also tailor these metrics to provide a more accurate measurement of our collaboration's success. Information regarding these KPIs and OKRs will be included in the Quotation Letter we send you.